Mar 15 / Author: Harold Leitner
Policyholders Should Love Your Insurance Mobile App (Continued)
Insurers are in a challenging market. Claims are increasing, premium growth is limited, and technology investments are needed to remain competitive, to name a few. Many are trying to wring every bit of ROI from their technology investments. Many are maximizing their mobile policyholder app investment by deploying mobile apps that can easily expand for new features and lines-of-business.
Many insurers paint themselves into a technological corner by deploying low feature set applications. If they lack the expertise in-house to update or upgrade the mobile app, they will have to spend a lot for custom work. Or, their mobile apps are tied to specific policy admin systems and cannot be extended for other lines of business.
Extendible Mobile App Architecture
The best mobile apps are built on mobile/web back-end platforms that are designed to be easily extendible. This allows for incremental investment and phased development for additional features or products. For example, a carrier can launch a Minimum Viable Product mobile app with basic features and then add advanced features over time.
Multi-line Mobile App
Insurers are also maximizing their investment by launching mobile apps that support multiple lines-of-business. The best apps should dynamically change the app’s features based on the active policies of the user. Insurers can then provide a consistent and high-quality customer experience. Insurers with these advanced apps can get the most of every investment dollar.
Insurers who are looking to launch or upgrade mobile apps need to do their due diligence. They should understand the limitations of mobile web pages compared with native mobile apps. Also, the app and back-end should be easy to customize and extend for multiple lines of business.
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